The global pandemic has prompted many students to search for online learning and the free courses are a great teaser for those looking to market not only their skills but their knowledge. If you gather information and skills on a topic that many need but few know, an online class can share your experience with few risks to your health.
Build a free online course
Experts at Kajabi note that the global reach of online learning "has increased dramatically during the pandemic" and that is expected to happen. If you have a skill that other people crave or envy, keep studying How to create an online course for free It can generate passive income for you with very little outlay.
Build a website
Your online classroom is a good start and can be built on YouTube, but it's nice to have a website as well. Not everyone is impatient with videos, and income from YouTube lessons can be choppy.
Plus, with the website, you can start marketing your knowledge by pairing it with the products. For example, if you are an amazingly frugal shopper and skilled at turning bargain products into treasures, your website might include
- A blog post about the cool places to shop for black beans
- Links to recommended cookware
- Links to health-related articles about the health benefits of plant-based protein
- Links to your video of the best way to cook beans
Your website can be the centerpiece of all your other presentations.
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Work as a coach or team leader
As we emerge from the pandemic, look for opportunities to work as a speaker or presenter. Another option is to offer individual or group coaching sessions online or in person. In our "Doing a Good Job While Working Without" example, you collect many simple items that you bought from the Dollar store or other major store and demonstrate how to create a tidy laundry room, smart storage method, or another way to use objects to create a unique solution to a common problem.
If you choose to do group presentations, consider including a "party" feel or theme, especially if you choose to do it in person. For example, you can demonstrate how to create a self-care basket from bargaining items or savings items, and then present it to your host.
Part of teaching is enabling the learner to expand their knowledge, not just yours. Try hard in whatever lesson you take to foster creativity and celebrate others' attempts to try something new.
Use smart marketing
Social media is a great way to promote your course. If you have a happy group of learners or individual video students, ask them to like and share your videos. In addition, consider asking them for suggestions on other lessons they would like to learn. If you're great at feeding people and putting together a home on very little money, consider offering a class on how to research thrift store clothing while keeping a small closet tidy.
Keep the focus on knowledge
If you have a natural skill, it can be difficult to teach. For example, there are few people in the world with a natural skill of singing. However, building a strong store of knowledge around this activity, such as recitation, tone, rhythm and projection, are skills you can teach and share. If you have the opportunity to train one-on-one, via video or in person, start from where the student is and push it forward with simple steps.
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